This is a story about the boss of a light bulb factory
(This is mostly second hand but I would guess it would be 70% accurate with embellishments)
“Sell me this pen🖋️”
Most people will start yakking off about the features. Some would in turn ask questions and try to understand the user and why they may need a pen.
Now sell light.
- Are you selling illumination?
- Are you selling security?
- Are you selling productivity?
