A story about selling lights💡

This is a story about the boss of a light bulb factory
(This is mostly second hand but I would guess it would be 70% accurate with embellishments)

“Sell me this pen🖋️”

Most people will start yakking off about the features. Some would in turn ask questions and try to understand the user and why they may need a pen.

Now sell light.

• Are you selling illumination?
• Are you selling security?
• Are you selling productivity?